Surrey-based VAR Upgrade Options has become Dell’s latest PartnerDirect partner.

The firm is also the first Dell partner to achieve Small and Medium Enterprise and Enterprise Architecture Accreditation.

John Kelly, chief operating officer of Upgrade Options, said: “We have had close relations with Dell for many years now, but to have our partnership formalised by becoming an accredited partner is a really positive step for us.

“We are excited at the transparency which PartnerDirect brings to dealing with Dell and the wide range of support it offers us. Having direct and regular contact with a channel development manager, helping us to develop our medium to long-term business is very positive and demonstrates Dell’s commitment.

“We are very proud to be the first PartnerDirect member to achieve SME and Enterprise Architecture accreditation, which speaks volumes about our knowledge and experience with Dell’s technology and our track record for delivering IT solutions for organisations of all sizes.”